About the Client: Emerge Beauty is a beauty spa located just outside of Gainesville, Florida. They are one of only a handful of locations in Florida to utilize the Palomar laser, which is one of the most advanced lasers available for skin and scar treatments and hair removal. Emerge also offers facials, massages, cosmetic injections (botox and juvederm), teeth whitening and hair and nails. Since they are relatively new, Emerge needed a way to get quick rankings on search engines as well as using video in emails to showcase their treatments to potential customers and medical professionals who may refer clients to them.
We recommended doing a video highlighting each one of their services. We also would build landing pages for each service, with a sign up form to be connected to a list which could be then utilized for emailing monthly specials or targeted offers.
The Solution: We utilized a custom motion template that was particularly fitted toward a spa, and had the same introduction on all of the videos. We shot on location with each of the services being performed on an actual client. You can view the completed videos by clicking on the images below (video will open in an overlay window):
We were able to get some relatively quick rankings for localized keywords that target services in the Gainesville area. You can view screenshots of actual Google results by clicking on the keyword below. You also can type the keyword into Google yourself, however be advised that Google will serve different results based on your location, so the results you get may differ slightly from these pictured here.
Keyword Targeted (Click to view screenshot of Google Search Results as of 10/31/2012)
- laser skin treatment Gainesville, FL-page 1 of results, first video
- facial Gainesville Fl-page 3 of results, first video
- hair removal Gainesville Fl-page 2 of results, first video