About the client: Insurance Office of America (IOA) is one of the largest independent insurance agencies in the United States, with over 25 offices located throughout the US. Our client, the Jacksonville office, offers a full line of insurance products-but concentrates their efforts on commercial lines. Prior to utilizing our services, IOA Jacksonville had little if any local search engine visibility. On all of the keywords that we determined would be best to target (based on the lines they wished to concentrate on) they had no listing on Google that showed up in the first 5 pages of results.
We recommended doing a series of videos highlighting the different coverages offered by IOA, with added emphasis on one of them (Golf Course Insurance) that would have additional videos produced. You can view the videos by going to IOA’s YouTube channel here.
The Results: We were able to rank all of the videos in Google on either the first or second page of results for the keywords targeted. In YouTube (the second largest search engine behind Google) all of the videos were ranked at or near the top of the first page of results. By clicking on the keyord in the list below you can see a screenshot of the result page from Google.
You may also type the keyword into Google yourself, but be advised that Google serves different results for different areas, so there is a possibility that results may differ depending upon where you are located. In Jacksonville though, where this IOA office is located, the results are as follows:
Keyword Targeted (Click to view screenshot of Google Search Results as of 10/26/2012)
- Builders Risk Insurance Jacksonville FL page 1 of results
- Construction Insurance Jacksonville FL page 1 of results
- Contractors Insurance Jacksonville FL page 1 of results
- Golf Course Insurance Florida page 1 of results
- Professional Liability Insurance Jacksonville FL page 1 of results
- Surety Bonds Jacksonville FL page 2 of results
We also utilized URL’s owned by IOA Jacksonville to design several landing pages that included the videos, so that they could utilize them in other marketing efforts, like email and print advertising. These sites also included questions and answers frequently asked by prospective clients when shopping for these types of insurance. You can view four of these sites by clicking the individual images below :