About the Client: Robert Peters is an Attorney located in NE Florida, with offices in Jacksonville, Fernandina Beach and Jacksonville Beach. His primary focus is Bankruptcy, Foreclosure Defense, Quiet Title/Tax Deeds, Expungement, and Uncontested Divorce. Robert runs Google Adwords and needed some effective landing page strategy. He also utilizes video for SEO purposes, targeting highly competitive keywords that would be difficult to rank for utilizing traditional methods.
We proposed doing 5 videos each one concentrating on a single part of his practice. Then we designed landing pages for each, with the main goal of having potential clients download his free e-books that he has authored on each subject. The videos also urge the viewer to get more information on his website as well as his YouTube channel.
We decided on a on location shoot, with Robert himself on camera.
The Solution: Each video utilized the same motion graphic template for introduction and closing, with the only change being the title. The website address that emphasizes each particular service shows throughout the presentation. We uploaded the videos and hosted them off of our own hosting account to give us the opportunity to add a start image on each one, rather than use the generated thumbnail provided by YouTube. We utilized 5 domain names Robert owned in uploading the splash pages to his hosting account, with the embedded videos and a form for people to download his book. We then built his AdWords account with the corresponding Ads and Keywords, utilizing strategies from our own Certified Google AdWords expert, Michael Simmons.
You can view 4 of the landing pages and videos that go with them by clicking on the images below, however since this is a LIVE example, please do not fill in the form or download the book as it will adversely skew his analytics: