Using Web Video in Pull Type Marketing

Marketing can always be broken down into 2 elements—there’s the hunter and the hunted. In the old days a business would be considered the hunter, because they would be the one out hunting for new prospects for their products or services. The consumer, be it a business or an individual, would be the hunted.

In the world of the web that’s been totally turned on it’s head. Today’s main marketing model puts the business supplying the consumer as the hunted, the consumer becomes the hunter.

Thanks to search engines like Google, businesses can have a constant stream of prospective clients contacting them, simply by answering the questions those consumers asked or providing the information those consumers needed.

Because video is included in search results, having a consistent video marketing and optimization strategy in place is a great way to put your products or service in front of people actively searching for you at just the right moment.

At MCA, we have the experience needed to provide you an ongoing video program designed to get your videos ranked for highly targeted keywords. Done right, video optimization can be more effective and less costly than regular SEO. Let us show you how, contact us today for a free assessment on how video seo can work for your business.

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