We are continually studying and learning ways to help increase the effectiveness and high quality of the videos we produce for clients. One of the more important aspects of the video we produce is the quality of the finished product as it streams from a video hosting site online to a prospects computer screen, especially if that video is coming off your website.
In the past we’ve used YouTube for both it’s free embedding and streaming and search capabilities. However, over the last few months we’ve begun to experiment with Vimeo, especially with quality of embedded video.
What we have found is that there is a marked difference in quality of video streamed from Vimeo to a website, as well as several other features that make it a clear choice to utilize for embedding purposes.
On a YouTube stream, the video is automatically served at the lowest resolution setting available. This normally is 360p, however it can be as low as 144p-all depending on your connection speed.
Once YouTube detects your connection speed, it automatically adjusts the video to the correct setting.
All of our video is edited in 720p (we shoot in 1080p, but for web purposes it is best to edit to 720). So for what it’s worth, when video is embedded from Youtube, your getting 50% less quality at the all important beginning. And that is where Vimeo has it all over YouTube.
Vimeo allows us to choose the resolution individually for each video, thus streaming it from the beginning at the correct one that gives the best viewing experience. It also allows us to upload a beginning image, to end with the same image once the video is finished and to stream unlimited HD videos from our account.
YouTube still is the best choice for search, as our experience shows videos optimized on YouTube have a much greater chance to get ranked in Google’s SERP’s than from other hosting sites. So for that reason we don’t recommend completely leaving YouTube and uploading just to Vimeo.
Our clients will enjoy the benefits of both services, as their videos will be uploaded to their YouTube channel to be optimized for search, as well as our Vimeo Pro account to be streamed to their websites. All of this is done at no additional costs to you, which grants you the ability to have the best of both worlds.